John Pace was a born entrepreneur. On his eighteenth birthday he planned and implemented his first marketing strategy complete with an event platform. Three years later, John sold the intellectual property rights and trademark to Anheuser Busch which became part of their Michelob brand introduction. Over the next twenty-five years, John designed and implemented data-driven marketing plans to introduce exciting new products and innovative branding strategies that integrated corporate giving with organizations' direct marketing strategies. John has been CEO of an emerging organization and advisor to the C-Suites of Fortune 500 organizations. John says experience has taught him to lead by example and exceed expectations by keeping his team highly motivated. John often makes the statement, “I win when my organization wins.”
In 2021 John established Classic For Columbus Inc. (CFC) as a 501c3 nonprofit organization to bring a HBCU football game back to The Ohio State University after 25 years. CFC produced the HBCU football Classic and College Basketball All-Star Game & Celebrity Extravaganza. The events helped CFC award over $430,000 to scholarship programs and HBCU schools. John serves as CEO/President of CFC. Inc.